Tuesday, October 20, 2009

How to Kill a Brand 101: the Microsoft Sidekick Fiasco

For a company that prides itself on doing the right thing at the right time – witness their seeming acquiescence for over three years, to the totally inaccurate I’m a PC, I’m a Mac  ads from Apple, Microsoft sure fubar’d this incident.

What went wrong?

For the past week, I have watched and listened as absolutely no Microsoft C-level executive stepped up to the plate, and owned the meltdown, on behalf of Microsoft, the company…(read more)

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