In a (bold?/abrupt?) reversal, HP is now asking the Blu-Ray Disc Assoc. to support the issues Microsoft (and Intel) have publicly stated led to their selection of the HD-DVD optical disc format three weeks ago.
I seem to remember both HP & Dell coming out the day after the johnt Microsoft/Intel announcement denouncing the selection.
All this plays to the public's view of Microsoft's Borg-like mystique.
The full text of HP's announcement can be found at here.