Let’s look at The Facts:
- The premier name in e-tailing
- Great customer service
- Amazing CRM and customer goodwill
- A fantastic distribution system.
Yet, what did they do?
Let Netflix into the coop to steal their thunder.
This IS a market, IMO, they NEED to be in. And fast!
The DVD rental market, should they decide to enter it, will be a true test of this management’s capabilities.