Monday, August 15, 2005 to start DVD rentals?

But for the CEO of being Bezos, senior management at should have been reprimanded at the very least, or made to resign at this missed opportunity!

Let’s look at The Facts:
  1. The premier name in e-tailing

  2. Great customer service

  3. Amazing CRM and customer goodwill

  4. A fantastic distribution system.

Yet, what did they do?

Let Netflix into the coop to steal their thunder.

This IS a market, IMO, they NEED to be in. And fast!


The DVD rental market, should they decide to enter it, will be a true test of this management’s capabilities.